Bearded Shirts .com is a concept brought on by Eddie's Fascination with the beard.  In his spare time, he started out with one Beard Design and a purpose "Giving the World a Beard"
Putting his fascination and his design skills together...
TaDa...Bearded Shirts. 
Now with over 600 designs on the market, more are popping out of his mind everyday (no really he can't get them to market fast enough)

"...the male beard communicates an heroic image of the independent, sturdy, and resourceful pioneer, ready, willing and able to do manly things."